Below is a table of average sale information that a local small grocery store has collected from
Question:
a) Use Market Basket Analysis (Support, Confidence, and Lift) to compare two cases.
Case 1: Consumer who bought potato chips also bought milk
Case 2: Consumer who bought soda also bought milk
b) What does the result in a) imply? Please interpret the results in a).
c) Based on the results in a), suggest a strategy which the store owner could implement to increase sales of milk?
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a Use Market Basket Analysis Support Confidence and Lift to compare two cases Case 1 Consumer who bo...View the full answer
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Related Book For 
Introduction to Operations Research
ISBN: 978-1259162985
10th edition
Authors: Frederick S. Hillier, Gerald J. Lieberman
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