Question: Between them, Zillow and Trulia have a very large share of the market for online real estate listings. Real estate brokers who want to advertise

Between them, Zillow and Trulia have a very large share of the market for online real estate listings. Real estate brokers who want to advertise their services next to online listings of houses for sale have few other choices. Zillow and Trulia have considered merging. The two firms argue that real estate agents have many ways to advertise their services beyond online listings, including mailing out advertising or placing ads in local newspapers. The CEO of Zillow was quoted in an article in the Wall Street Journal as arguing that the advertising market is "incredibly fragmented." He also said that "agents have a lot of choice in terms of where to advertise listings."
a. Wouldn't you expect the CEO of Zillow to emphasize the effectiveness of advertising on his site as opposed to other ways of advertising? Why, then, would he publicly argue that real estate agents have many other ways of advertising?
b. How would federal regulators go about evaluating a merger between Zillow and Trulia?

Step by Step Solution

★★★★★

3.36 Rating (162 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

a Normally we would expect Zillows CEO to argue that the online advertising that ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1347-B-A-A-M-E(715).docx

120 KBs Word File

Students Have Also Explored These Related Micro Economics Questions!

Appendix A Continuing Payroll Project: Wayland Custom Woodworking ( 1 Month, Part 1 ) ( Static ) Skip to question [ The following information applies to the questions displayed below. ] Wayland...

The following information is available for M&M Johnson, Inc.: a. The December 31, 2011, supplies inventory balance is $85,000. A count of supplies reveals that the company actually has $30,000 of...

In each of the following independent cases, document the system using whatever technique(s) your instructor specifies. a. Dreambox Creations (www.dreamboxcreations.com/) in Diamond Bar, California,...

Audit of Finance Transactions: Internet Business. City Search Inc. (CSI) is a technology company providing local search engine services in the Greater Toronto Area (GTA). CSI combines online search...

Question: Analyze the lean start-up process (build-measure-learn feedback loop) of Yelp in the market. 12:26 PM 91 Case 2 - Yelp.pdf American in 2011), contrast to There are numerous websites where...

Online Property Portal On the evening of November 7, 2014, Aditya Sharma, chief marketing officer of property.com, an online real estate listing company in Mumbai, India, was thinking about his...

I want to know the question no (5) answer. \fconsiderable honor, and the reviews written by members of the Elite Squad tend to be read much more often than those written by others. Yelp pampers its...

For the purposes of this question, you should make the following assumptions (except where noted in the questions below): all tables provided D = 0.2 (both for Media General and the media companies...

One of the company's successful strategies was to focus its early efforts on building critical mass in the San Francisco area before moving into other markets. There are over 19,000 reviews of...

Management 4390 Exercise: Applying the Content of Chapter 3 to your Company 1. Which of the five competitive forces is creating the strongest competitive pressures for your digital camera company? 2....

a International University MAN MAN 4600 Read the following case below and answer the questions with a brief synopsis of the case as an Read the following case below and answer the questions with a...

Lawler Clothing sold manufacturing equipment for $16,000. Lawler originally purchased the equipment for $80,000, and depreciation through the date of sale totaled $71,000. What was the gain or loss...

In 1995, Helikon Furniture Co. appointed Tom Gaede as an independent sales agent for the sale of its products in parts of Texas. The parties signed a one-year contract that specified, among other...

Question 7 0 of 1 0 0 . All of the following income or services were received by Darlene in 2 0 2 5 . Darlene is a cash - basis taxpayer and self - employed voice instructor. What is her 2 0 2 5...

In addition to the basic consumer rights expressed in the consumers Magna Carta, what other expectations do you think consumer stakeholders have of business?

A profile group wanted to test the effectiveness of anti-gun ownership commercial. Two random samples, each of 250 respondents, were recruited in Houston. One group was shown the anti-gun ownership...

What are your best-developed leadership traits, motives, and characteristics? How do you know?

Fonda Motorcycle Shop sells motorcycles, ATVs, and other related supplies and accessories. During the taking of its physical inventory on December 31, 20Y8, Fonda Motorcycle Shop incorrectly counted...

Arnez Company's annual accounting period ends on December 31, 2017. The following information concerns the adjusting entries to be recorded as of that date. (Entries can draw from the following...

Using T-accounts, show what happens to checkable deposits in the banking system when the Fed sells $2 million of bonds to the First National Bank.

According to a news story, in early 2019, sales of beef and pork in Venezuela had declined by 60 percent since 2012, and sales of chicken had declined by 74 percent. The government had imposed price...

In late 2018, malnutrition was widespread in Venezuela. Writing in an opinion column in the New York Times, Javier Corrales argued, The government is making the crisis worse by . . . imposing more...

The city of Philadelphia imposes a 10 percent tax on sales of liquor in the city. According to the citys website, the liquor tax is technically paid by retail customers at the point of sale. However,...

Question 1 9 1 pts This is a software entity that contains data and procedures. Method Object Class Program

Please answer what is asked in each problems in number 4, 5, and 6. Thank you! 4. Sound waves from a basketball. An experiment was con- 6. Crude oil biodegradation. Refer to the Journal of Petroleum...

Question 13 (4 points) A local food processing firm uses (demand) 24,000 glass jars to produce gourmet jams and jellies per year. It costs the firm $60 each time it places an order for jars with the...