Briefly define the following terms: dendrogram, icicle plot, agglomeration schedule, and cluster membership.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:12 AM

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Briefly define the following terms: dendrogram, icicle plot, agglomeration schedule, and cluster membership.

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a DendrogramAlso called tree graph a dendrogram is a graphical device f...View the full answer

Marketing Research An Applied Orientation

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