Briefly describe the major trends affecting the advertising and promotion industry. Which of these do you think

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Briefly describe the major trends affecting the advertising and promotion industry. Which of these do you think is the most important and impactful? Why?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:38 AM

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Briefly describe the major trends affecting the advertising and promotion industry. Which of these do you think

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The major trends are Consumer control Media proliferation co...View the full answer

Advertising and Integrated Brand Promotion

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