Briefly outline the steps in creating an advertising plan. What principles should the small business owner follow

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Briefly outline the steps in creating an advertising plan. What principles should the small business owner follow when creating an effective advertisement? (LO 3: Describe the advantages and disadvantages of the various advertising media)

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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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Question Posted: Mar 01, 2018 06:54 AM

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Briefly outline the steps in creating an advertising plan. What principles should the small business owner follow

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An advertising strategy ensures that money is not wasted A welld...View the full answer

Entrepreneurship and Effective Small Business Management

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