Callaway is thinking about entering the golf ball market. The company will make a profit if its

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Callaway is thinking about entering the golf ball market. The company will make a profit if its market share is more than 20%. A market survey indicates that 140 of 624 golf ball purchasers will buy a Callaway golf ball.
a. Is this enough evidence to persuade Callaway to enter the golf ball market?
b. How would you make the decision if you were Callaway management? Would you use hypothesis testing?

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Data Analysis and Decision Making

ISBN: 978-0538476126

4th edition

Authors: Christian Albright, Wayne Winston, Christopher Zappe

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