Can publicity ever take the place of massive advertising expenditures?

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 02:38 AM

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Can publicity ever take the place of massive advertising expenditures?

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Probably it cannot in rapidly increasing its sales as co...View the full answer

Marketing Mistakes And Successes

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