Question: Chartz 1-2-3 is a top-selling electronic spreadsheet product. Chartz is about to release version 5.0. It divides its customers into two groups: new customers and

Chartz 1-2-3 is a top-selling electronic spreadsheet product. Chartz is about to release version 5.0. It divides its customers into two groups: new customers and upgrade customers (those who previously purchased Chartz 1-2-3 4.0 or earlier versions). Although the same physical product is provided to each customer group, sizable differences exist in selling prices and variable marketing costs:


Chartz 1-2-3 is a top-selling electronic spreadsheet product. Chartz is


The fixed costs of Chartz 1-2-3 5.0 are $ 16,500,000. The planned sales mix in units is 60% new customers and 40% upgrade customers.

Required
1. What is the Chartz 1-2-3 5.0 breakeven point in units, assuming that the planned 60%> 40% sales mix is attained?
2. If the sales mix is attained, what is the operating income when 170,000 total units are sold?
3. Show how the breakeven point in units changes with the following customer mixes: a. New 40% and upgrade 60% b. New 80% and upgrade 20% c. Comment on theresults.

Upgrade Customers $115 New Customers Selling price Variable costs $195 Manufacturing Marketing $15 50 $15 20 65 $130 35 $ 80 Contribution margin

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1 New Customers Upgrade Customers SP VCU CMU 195 65 130 115 35 80 The 6040 sales mix implies that in each bundle 3 units are sold to new customers and 2 units are sold to upgrade customers Contributio... View full answer

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