Cheskin (which isw part of The Added Value Group) is a business research firm that uses various methodologies described in the textbook.

Visit the Cheskin site at: www.added-value.com/source/?s=case+studies

Select three case studies and identify:

a. The basic approach used in the study;

b. The sources of data used in the study; and

c. The methodology and process followed in the case (to the extent that it can be etermined from the case summary).

Identify which case you found to be most useful, and summarize all of your findings