Question: Choose a partner and select a low-involvement, routinized consumer product such as toothpaste, a jar of spaghetti sauce, laundry detergent, or kitchen trash bags. Create

Choose a partner and select a low-involvement, routinized consumer product such as toothpaste, a jar of spaghetti sauce, laundry detergent, or kitchen trash bags. Create an ad you think could stimulate consumers to change their preferred brand to yours.

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