Choose one clearly identifiable item (e.g. a pair of jeans, a white shirt). Visit one big box
Question:
a. Conduct a price comparison and determine which is the better buy.
b. Observe customers in the store. Take notes. Be prepared to discuss your research.
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a Let us assume that you have chosen to complete your research on buying a pair of jeans a white shirt would see similar results There is a wide range ...View the full answer
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Related Book For 
Retailing Management
ISBN: 978-0070893207
4th Canadian Edition
Authors: Michael Levy, Barton Weitz, Dea Watson
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