Cinema advertising is unimportant in the United States but a major media in such countries as Austria.

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Cinema advertising is unimportant in the United States but a major media in such countries as Austria. Why?

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:41 AM

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Cinema advertising is unimportant in the United States but a major media in such countries as Austria.

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Austria has 20 percent of all advertising in cinema as ...View the full answer

International marketing

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