Coca-Cola required independent food distributors (IFDs) that sold its fountain syrup to sign a loyalty agreement that

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Coca-Cola required independent food distributors (IFDs) that sold its fountain syrup to sign a loyalty agreement that they would not sell any Pepsi products so long as they were selling Coke products. Pepsi sued, contending that the loyalty agreement was monopolization and attempted monopolization of the IFD market. Is this monopolization, or are there adequate alternatives in the relevant markets? [Pepsico v. Coca-Cola 315 F.3d 102, 2nd Cir. (2002)]

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The Legal Environment of Business

ISBN: 978-0538473996

11th Edition

Authors: Roger E Meiners, Al H. Ringleb, Frances L. Edwards

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