Colleges and universities have a variety of internal and external customers. Use a team of three or four individuals to answer the following:
a. Who are three internal and two external customers of a college or university?
b. How would each of the customers from (a) define product or service quality at a college or university? Do any of these views conflict and, if so, how?
c. Are a college or university's internal customers as important as external customers? Explain the rationale for your answer.