Columbia Sportswear sells a men's fleece vest for $36.00 and an Omni-Heat Jacket for $1,200. Is Columbia

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Columbia Sportswear sells a men's fleece vest for $36.00 and an Omni-Heat Jacket for $1,200. Is Columbia Sportswear providing the target markets for these products with a good value? Explain your answer.
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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