Comment on the growing practice of reality engineering. Do marketers own our culture and should they?

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Comment on the growing practice of reality engineering. Do marketers “own” our culture and should they?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 10, 2015 06:29 AM

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Comment on the growing practice of reality engineering. Do marketers own our culture and should they?

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As mentioned in the text reality engineering occurs as elements of t...View the full answer

Consumer Behavior Buying, Having and Being

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