Question: Comment on the statement: Offline and online retail are very different industries. There is a huge disparity between the two, particularly in terms of IT

Comment on the statement: "Offline and online retail are very different industries. There is a huge disparity between the two, particularly in terms of IT expertise, supply chain structure, human capital management, and marketing. Offline retailers that want to build an online channel are essentially starting from scratch."

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Store based retailers need to concentrate on store atmosphere the quality of sales ... View full answer

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