Compare and contrast exporting, management contracting and joint venturing as approaches to international market entry. If you

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Compare and contrast exporting, management contracting and joint venturing as approaches to international market entry. If you wanted to expand your successful solar panel business to Mexico which approach would you use, and why?

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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