Compare and contrast the three types of convergence discussed in this chapter and their effect on advertising.

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:35 AM

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Compare and contrast the three types of convergence discussed in this chapter and their effect on advertising.

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In mass communication convergence refers to three distinctive though related areas 1 Technological c...View the full answer

Kleppners Advertising Procedure

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