Compare and contrast the unique characteristics, main research objectives, and advantages/disadvantages of the in-depth and focus group
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Focus group and indepth have some characteristics in common and part company on a number of importan...View the full answer
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Related Book For
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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