Question: Compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis. For information on Website analytics,

Compile information on the company's background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis. For information on Website analytics, visit Google Analytics at www.google.com/analytics/why/.
Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and socio-cultural forces.
Determine the primary and secondary target markets for your company.
Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term).
Determine the most appropriate ways to measure both short- and long-term goals.
Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

Step by Step Solution

★★★★★

3.40 Rating (159 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

A Market plan is a fundamental tool that enables a business organization to be proactive in execution of its marketing activities as well as ensuring that the activities are aligned with company visio... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

1258-B-M-A-C-B-D(1508).docx

120 KBs Word File

Students Have Also Explored These Related Managerial Accounting Questions!

Discuss the number of factors in the context of marketing plan for Netflix: 1. Compile information on the company's background information 2. Develop an environmental analysis that includes...

Address the number of factors in the context of marketing plan for Netflix: 1. Determine the primary and secondary target markets for your company. 2. Determine the short and long-term goals, and a...

A common business analysis technique is a SWOT analysis, or analysis of an organizations Strengths, Weaknesses, Opportunities, and Threats. In marketing, a SWOT analysis is often used to decide...

'inventing new knowledge is not a specialized activity...it is a way of behaving, indeed a way of being, in which everyone is a knowledge worker' (Nonaka, 1991). Following this line of thought, and...

Task description: The assessment involves the application of strategic marketing theories, concepts and tools to analyse a case. The aim of this assessment is to evaluate if students are able to...

A formal business case is needed to gain support from the decision-makers who can authorize funds for a new or upgraded HRIS. The business case should closely align HR goals with the organization's...

It would be a year of dramatic change for Tim Hortons Inc. On August 26, 2014, the company's board of directors had agreed to be acquired by G3 Capital, the investment firm that owned Burger King....

As we finish with our development plan, I wanted to quickly look at key leadership skills. Read the article Strategic Leadership Essential Skills listed below: Actions You will note that the skills...

Assignment 1: Part A: Your Marketing Plan Due Week 4 and worth 200 points At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment...

\f6e Foundations in Strategic Management Jeffrey S. Harrison Robins School of Business University of Richmond Caron H. St. John College of Business Administration University of Alabama in Huntsville...

During the year, Summit produces 40,000 snow shovels and sells 37,000 snow shovels. Required What is variable cost of goods sold?

What was the initial impact of NAFTA on the US and Mexican automobile markets? Who benefited most from this? How did the impact of NAFTA start to change location by automobile manufactures over the...

You have taken out a loan of $ 1 0 , 0 0 0 to be repaid over the next 6 years. The annual payment is $ 1 , 9 0 0 . The loan repayment plan is structured to consist of equal annual payments. Based on...

11.13 Cross-price effects in input demand With two inputs, cross-price effects on input demand can be easily calculated using the procedure outlined in Problem 11.12. a. Use steps (b), (d), and (e)...

Utah Enterprises is considering buying a vacant lot that sells for $1.2 million. If the property is purchased, the companys plan is to spend another $5 million today (t =0) to build a hotel on the...

Rework Problem 12-1 using the Black-Scholes model to estimate the value of the option. (Hint: Assume the variance of the projects rate of return is 6.87 percent and the risk-free rate is 8 percent.)

Rework Problem 12-2 using the Black-Scholes model to estimate the value of the option: The risk-free rate is 6 percent. (Hint: Assume the variance of the projects rate of return is 1.11 percent.)

Next, Miss Jenny reads Caps for Sale. About half way through the story, she notices that Patricia has inched over toward Emily and is leaning on her. Emily tries to move away, but there is nowhere to...

The Sharpe Co. just paid a dividend of $1.40 per share of stock. Its target payout ratio is 40 percent. The company expects to have an earnings per share of $4.95 one year from now. a. If the...

Question 29 1 pts What is the payback period of a project that has an initial cash outflow of $5,000, at time 0, and the following cash inflows? The required return is 10.0%. Year Cash Inflows 1...