Consider a landscaping service and a pizza parlor. Compare the marketing mix (4Ps) for these two businesses.

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Consider a landscaping service and a pizza parlor. Compare the marketing mix (4P’s) for these two businesses. What do they have in common? What is different?


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Better Business

ISBN: 978-0132496735

2nd edition

Authors: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin

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