Consider both Walmart (www.walmart.com) and Amazon (www.amazon.com). In what ways do these two companies compete? Compare them

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Consider both Walmart (www.walmart.com) and Amazon (www.amazon.com). In what ways do these two companies compete? Compare them using the variables of the marketing mix. Which do you believe has the upper hand? Why?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:34 AM

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Consider both Walmart (www.walmart.com) and Amazon (www.amazon.com). In what ways do these two companies compete? Compare them

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Product Although both companies carry a tremendous assortment of product from a standpoint of absolu...View the full answer

Principles of Marketing

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