Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs.

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Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?

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Marketing Management

ISBN: 978-1285429953

1st edition

Authors: Dawn Iacobucci

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Question Posted: Nov 23, 2015 04:32 AM

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Consider one of these purchases: health care, a car, a time-share condo. What elements are tangible vs.

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For the timeshare the 1 or 2 weeks a year that youre in ...View the full answer

Marketing Management

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