Consider the example in Figure 3-4 in the Appendix to this chapter. Determine the value of research
Question:
a. Pr(Neg | F) = .9 and Pr(Pos | F) = .1 and all else remains the same.
b. Pr(Pos | S) = .7 and Pr(Neg | S) = .3 and all else remains the same.
c. Pr(Pos | S) = .9, Pr(Neg | S) = .1,Pr(Neg | F) = .9, Pr(Pos | F) = .1.
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a PvNeg F 9 and PvPos F 1 PvPos 8 6 1 4 52 Pvneg 26 9 4 48 PvSPos 86 923 PvSNeg 26 25 52 48 PvFPos 14 077 PvFNeg 9 4 75 52 48 Under Pos test EV of int...View the full answer
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Related Book For
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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