Consider the following well-known companies and their key products and services:

Required
Identify one thing that is a core capability for each. For example, for Apple, a core capability is the creativity of its product design people. Also identify one capability that companies have that is not core. For example, for Apple, the competence of the accounting and finance group, while important, has not been core to the company'ssuccess.

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Primary Product/Service Core Asset or Capability Non-core Asset or Capability Company Apple The American Computers, personal digital assistants (PDAs), mobile phones Disaster relief and various medical. health, and well-being assistance programs Automobile manufacturer Retail consumer and household goods and groceries Supplies bulk food purchases to restaurants Athletic apparel and equipment Red Cross Hyundai Motors Target Stores Sysco Nike