Consider the shipping container (the large box that stacks on cargo ships and attaches to trucks). If
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a. Suppose an inventor created a new shipping container that was slightly cheaper to make, as well as stronger, but it had to be 41 feet long. Keeping the idea of standardization in mind, would this inventor be successful? Why or why not?
b. Suppose a container manufacturer reduced the strength of the end walls of his containers (saving him $100 per container made). While this makes no difference to containers on a boat, containers on a train are at risk as the container bumps against the flatcar when the train hits the brakes. Who would tend to oppose these weaker, cheaper containers: the company whose products are stored in the container train companies, the train companies who transport the goods, or both?
c. Why does Federal Express, the overnight delivery company, require everyone to use FedEx packaging for most shipments?
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