Question: Construct a contingency table using cola preference (Rola or Koka) as the row variable and Rola- Cola purchase history (Yes or No) as the column
Construct a contingency table using cola preference (Rola or Koka) as the row variable and Rola- Cola purchase history (Yes or No) as the column variable. Based on the table, answer the following. ColaSurvey
a. How many shoppers who preferred Rola-Cola in the blind taste test had previously purchased Rola- Cola?
b. How many shoppers who preferred Koka-Cola in the blind taste test had not previously purchased Rola- Cola?
c. What kind of relationship, if any, seems to exist between cola preference and Rola- Cola purchase history?
Step by Step Solution
3.28 Rating (169 Votes )
There are 3 Steps involved in it
Cross tabulation of Brand Preference vs Purchase History Brand Purchased ... View full answer
Get step-by-step solutions from verified subject matter experts
Document Format (1 attachment)
458-M-C-M-S (156).docx
120 KBs Word File
