Cook Instruments Company employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31, 2010, are as follows:

Instructions
1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson. Round whole percent's to a single digit.
2. Which salesperson generated the highest contribution margin ratio for the year and why?
3. Briefly list factors other than contribution margin that should be considered in evaluating the performance ofsalespersons.

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Total Sales Variable Cost of Goods Sold Variable Selling Expenses Salesperson Best Edgeton Harrison Leonard Morant Moore Patel $470,000 472,000 382,500 425,000 440,000 580,000 416,000 $263,200 264,320 198,900 153,000 220,000 203,000 208,000 $84,600 94,400 61,200 76,500 72,600 84,100 74,880