Copywriters often are asked to develop slogans for a product or service. What role does an effective
Question:
For Information: Exhibit 11.16 provides a list of some of the historically recognized slogans. Pick three of the listed brands and try to write a new slogan for each.
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Done well slogans can have a substantial impact on the image and persona...View the full answer
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Related Book For 
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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