Question: Copywriters often are asked to develop slogans for a product or service. What role does an effective slogan play in promoting a brand's image and

Copywriters often are asked to develop slogans for a product or service. What role does an effective slogan play in promoting a brand's image and personality?
For Information: Exhibit 11.16 provides a list of some of the historically recognized slogans. Pick three of the listed brands and try to write a new slogan for each.

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