Create and refine their business concept, define the market potential, and to create a well-developed business plans that incorporates all of the knowledge and skills acquired throughout the M.B.A. program.
Develop a business description and vision, define the market (through industry analysis and target market description), describe the products and services as well as organization and management, develop a strategy for marketing and sales, estimate start up costs with sources of funding requirement, develop financial statements (estimates) for their business to enable them to launch the business during or after graduation.
The business concept must be approved prior to registering for the capstone course so that the student can begin working on the plan as soon as the semester begins. The goal for the student is to create a formal business plan suitable for submitting to a potential investor, bank or lending institution, or venture contest.