Customer profitability is influenced by the activities that customers consume. Indicate whether each activity listed in the following table would be associated with a high cost-to-serve customer or a low cost-to-servecustomer.

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HIGH COST-TO-SERVE LOW COST-TO-SERVE Orders custom products in small quantities Uses standard delivery services Frequently changes delivery requirements Places orders using , automated processing such as EDI or the Internet Requires little to no presales support Requires installation and training Requires frequent deliveries to accommo- date just-in-time inventory system Pays slowly (high accounts receivable)