Customer value is consumers' evaluation of the difference between total benefits and total costs. When a consumer

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Customer value is consumers' evaluation of the difference between total benefits and total costs. When a consumer orders a T-shirt from an online retailer such as landsend.com, what are the total benefits and total costs?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:17 AM

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Customer value is consumers' evaluation of the difference between total benefits and total costs. When a consumer

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Principles of Marketing

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