CVP analysis Alvarez Garcia grew up always working with his father in a woodshop in their back

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CVP analysis Alvarez Garcia grew up always working with his father in a woodshop in their back yard. It was no surprise to the family when Alvarez decided to pursue carpentry as a career. When he was in school, he found that he much preferred the fine detail work of small objects rather than building large cabinets and furniture. Alvarez and two other students in the school began to create small wooden toys, and by selling the toys they created at fairs and local craft shows-especially just before Christmas-they were able to pay for their schooling and still put some money aside. When they graduated, only Alvarez wanted to continue. He bought the other two students out and incorporated the Shining Oaks Toy Company Inc. Alvarez made a commitment to himself to use sustainable wood sources (wood from tree farms rather than old forest logging) but still creating a top-quality product. He also always wanted to remain innovative and creative. In his first year, he won the Gold Leaf Environment Award from Industry Canada and the New Toy of the Year Award from the Toy and Game Council of North America. Alvarez also got involved in local charities and was named the Business Person of the Year last year by the Chamber of Commerce for his involvement and support of charities. After just five years, Alvarez has his toys in 350 high-end toy shops across Canada and the United States. He has a few different product lines and they are quickly becoming highly collectible. Toy shop owners are telling him that once a customer buys a few pieces of one product line, they keep coming back to complete the set. The most popular are the sets of wooden blocks; only specific shapes are available in each set, so customers need to purchase additional sets in order to have all of the shapes and for children to be able to build larger and larger structures.
These toy-shop owners are Alvarez's best source of information for new products and demand. In order to plan for the Christmas rush, Alvarez travelled to some of the stores and sat down with the owners to get their opinions. What he discovered is as follows: Customers are willing to pay up to 10% more in order to have the wooden toys in higher-quality, rarer woods.
Higher-quality packaging with a more upscale design would increase sales by about 8%. Increasing the regular price on the product lines by 5% will reduce the number of units sold by 5%. Adding a complete product line on wooden people to accompany the building sets will add 60,000 units to sales, but will take away sales from each of the other lines by 14%. It is possible that the addition of the wooden people will make the lines of toys even more appealing to young girls and bring additional new sales for all of the lines, but this is still speculation.
Alvarez went back to work and dug up some additional information regarding these potential changes, but didn't know how to actually turn all of this information into a decision.
He looked into sourcing new, exotic woods for the toys and discovered that the cost of DM would increase by 55% in order to obtain these rarer types of wood. The packaging redesign could be done with a one-time design fee for $100,000 and an ongoing increase in shipping costs (Selling) of $0.75 per package. The new product line of wooden people would sell for $40 per set and the costs associated with the line would be DM = $5 DL = $2 VMOH = $2. The variable selling expenses (VSell) and variable general and administrative expenses (VG&A) would remain the same per unit as for the other products. FMOH = an additional $50,000 per year, fixed selling expenses (FSelling) = an additional $25,000 per year.
The income statement for Shining Oaks Toy Company Inc. is as follows:
CVP analysis Alvarez Garcia grew up always working with his

Note: Each of these options should be examined independently with the original information. The product costs for all of the current lines are the same with the following amounts:

CVP analysis Alvarez Garcia grew up always working with his
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Managerial Accounting

ISBN: 978-0133025071

2nd canadian edition

Authors: Karen W. Braun, Wendy M. Tietz, Rhonda Pyper

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