Question: Data mining for use in marketing products to consumers has recently undergone much growth. HP, NCR, and IBM have been involved in this business, and

Data mining for use in marketing products to consumers has recently undergone much growth. HP, NCR, and IBM have been involved in this business, and suppose the following data are available about successful marketing efforts by these three firms within three industry groups. Based on these data, are the three firms equally successful in the three industry groups? Explain.

Consumer Goods 2,517 7,042 15,103 Financial Services HP NCR IBM Luxury Items 1,112 8,998 6,014 850 12,420 1,997

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