David Wise, a U.S. inventor, has developed and patented a revolutionary new running shoe that increases one’s speed significantly. His invention has achieved considerable success in his Native American Midwest. Two European companies have offered him joint venture packages to take his invention to the track-happy Europeans. Barthelemy Plus Grande, S.A. is a French sportswear giant with a marketing and distribution system that includes every major city in Western Europe and massive capital resources. Pék Társaság, a recently privatized Hungarian firm, offers substantially lower labor costs. Which should Mr. Wise choose as a joint venture partner? Why?