Defend either side of the proposition that advertising can be standardized for all countries.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:41 AM

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Defend either side of the proposition that advertising can be standardized for all countries.

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Yes the basic theme objectives and philosophy of international advertising can be standa...View the full answer

International marketing

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