Define a suitable marketing research problem corresponding to the management decision problem that you identified in question
Question:
In question 3 Accenture would like to increase preference and loyalty to its services. Describe the management decision problem.
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The marketing research problem is to determine customer preference and loyalty for ...View the full answer
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Related Book For 
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
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