Define cash conversion cycle (CCC). Explain why, holding other t

Define cash conversion cycle (CCC). Explain why, holding other things constant, a firm’s profitability would increase if it lowered its CCC.

Cash Conversion Cycle
Cash conversion cycle measures the total time a business takes to convert its cash on hand to produce, pay its suppliers, sell to its customers and collect cash from its customers. The process starts with purchasing of raw materials from suppliers,...

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