Define the difference between a high-context and a low context culture. If you are an international student,

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Define the difference between a high-context and a low context culture. If you are an international student, analyze your own culture and compare it with the United States. If you are from the United States, try to see your country through the eyes of someone from another country. In class illustrate the difference by finding two ads in this textbook that you think effectively demonstrate these two message strategies. Explain how they work and which viewpoint you think they present.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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