Define the following terms: Rating. Share of audience People ratings. TVQ ratings. Clutter

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Define the following terms:

Rating.

Share of audience

People ratings.

TVQ ratings.

Clutter

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:37 AM

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Define the following terms: Rating. Share of audience People ratings. TVQ ratings. Clutter

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Rating A point system measurement of the percentage of TV households in a market reached by televisi...View the full answer

Kleppners Advertising Procedure

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