Describe how a small business owner could use the following sources of a competitive advantage: niche-picking, generating
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Describe how a small business owner could use the following sources of a competitive advantage: niche-picking, generating publicity, entertailing, connecting with their customers, building a consistent branding strategy, embracing social networking, starting a blog, creating online videos, emphasizing their uniqueness, focusing on customers’ needs, retaining existing customers, emphasizing quality, paying attention to convenience, concentrating on innovation, dedicating themselves to service, and emphasizing speed.
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Effective small business management An Entrepreneurial Approach
ISBN: 978-0132157469
10th Edition
Authors: Norman M. Scarborough
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