Describe in your own words the difference between a means objective and a fundamental objective. Why do

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Describe in your own words the difference between a means objective and a fundamental objective. Why do we focus on coming up with attribute scales that measure accomplishment of fundamental objectives, but not means objectives? What good does it do to know what your means objectives are?
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Making Hard Decisions with decision tools

ISBN: 978-0538797573

3rd edition

Authors: Robert Clemen, Terence Reilly

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