Describe the cluster sampling procedure. What is the key distinction between cluster sampling and stratified sampling?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:00 AM

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Describe the cluster sampling procedure. What is the key distinction between cluster sampling and stratified sampling?

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In cluster sampling first the target population is divided into mutually exclusive and ex...View the full answer

Marketing Research An Applied Orientation

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