Describe the competing business models of traditional textbooks and etextbooks. How do the customer value propositions of

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Describe the competing business models of traditional textbooks and etextbooks. How do the customer value propositions of the two textbook formats compare? How are the profit formulas of paper textbooks and etextbooks different?

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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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Question Posted: Mar 01, 2018 06:43 AM

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Describe the competing business models of traditional textbooks and etextbooks. How do the customer value propositions of

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Traditional textbooks rely on a model driven by the sale of physical copies of a textbook predominantly through bookstores on campus whereas etextbooks involve the sale of electronic versions to stude...View the full answer

Crafting and Executing Strategy The Quest for Competitive Advantage

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