Question: Describe the current trends affecting franchising. (LO 9: Explain the current trends shaping franchising)

Describe the current trends affecting franchising. (LO 9: Explain the current trends shaping franchising)

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Franchising has experienced three major growth waves since its beginning The first wave occurred in the early 1970s when fastfood restaurants used the concept to grow rapidly The fastfood industry was ... View full answer

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