Describe the four types of distance that firms should consider when choosing which foreign markets to enter.

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Describe the four types of distance that firms should consider when choosing which foreign markets to enter. What factors help managers determine which type of distance is most likely to affect the success of an international expansion?

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Strategic Management Concepts and Cases

ISBN: 978-1118976586

1st edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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Question Posted: May 08, 2017 12:03 PM

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Describe the four types of distance that firms should consider when choosing which foreign markets to enter.

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Strategic Management Concepts and Cases

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