Describe the possible objectives of promotion, and discuss the circumstances under which each objective might be used.

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:52 AM

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Describe the possible objectives of promotion, and discuss the circumstances under which each objective might be used.

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Promotional objectives vary widely from one organization to another and within organizations over ti...View the full answer

Foundations of Marketing

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