•Description of a business case
•Description of project oversight
•Description of beta testing
•Description of prelaunch readiness and training
•Description of launch execution.
Part II: This section includes the application, analysis, formulation and evaluation of the product launch using the principles from this course. Include the following:
•Describe the hypothetical new product.
•Provide the competitive analysis with rationale for the product's success.
•Summarize the business case.
•Specify beta tests and defend your recommendations.
•Construct the strategy formulation in relation to the product/service launch.
•Analyze and evaluate the country's cultural and external differences with their respective application to product/service launch.
•Analyze the strategy implementation on one of the following: systems, people, or process fit.