Develop a purchase intent scale for students eating at the universitys cafeteria. How might the reliability and

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Develop a purchase intent scale for students eating at the university’s cafeteria. How might the reliability and validity of this scale be measured? Why do you think purchase intent scales are so popular in commercial marketing research?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:20 AM

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Develop a purchase intent scale for students eating at the universitys cafeteria. How might the reliability and

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